Abstract On August 21st, Alibaba announced the launch of the 1688 industrial brand station, and will enhance the electronic degree of the brand by creating a professional non-consumer market. On the same day, Saint-Gobain was invited as one of the giants of multinational industrial enterprises. The scene includes more than 50 families such as Saint-Gobain...
On August 21, Alibaba announced the launch of the 1688 industrial brand station, and will enhance the electronic level of the brand by creating a professional non-consumer market.
On the same day, Saint-Gobain was invited as one of the giants of multinational industrial enterprises. At the scene, including more than 50 well-known industrial product cooperation brand executives such as Saint-Gobain came to the scene and witnessed this important moment, Saint-Gobain's multi-category products will gradually enter the platform in the future.

Saint-Gobain was invited to attend
Cut into the trillion-dollar market to help digital data show that up to 82% of industrial customers said they would choose to purchase industrial supplies through the Internet. The industrial product market has reached trillions of dollars. Alibaba’s entry into this market can also be said to coincide with it. Time.
It is understood that in addition to being able to enjoy the product sales results brought by the efficient brand-goods-field matching of the brand station, the brand enterprises can also build the official online B2B trading site of the brand and authorized dealers through the Internet infrastructure technology provided by 1688. . Through the corporate brand site (1 drag N + O2O), help brands to achieve brand regulation, back-end channel management, distribution expansion, online licensing and customer relationship management.

Promote channel sinking to enhance customer viscosity and conversion efficiency Industrial brand station can not only realize the e-commerce of the brand's distribution channels and dealers' online operations, but also combine the service capabilities of offline dealers to cover the channels through Alibaba. A wide range of cities.
It is worth mentioning that, relying on Alibaba's big data analysis, the brand can not only accurately focus on the buyer's crowd, but also achieve accurate matching between the supply end and the customer in terms of brand display and marketing promotion. 1688 will provide a series of tools for channel expansion, relationship building and management, and efficient digital product information construction, so as to help brands to open the data flow of commodity supply chain channels, realize digital visualization of each operation link, and maximize help brands and distributors. Manage and make decisions. Improve the synergy efficiency of each link and use data to reduce operating costs and improve final conversion.

Saint-Gobain is fully prepared to enter the brand standing station. Saint-Gobain's multi-category products are currently in preparation and will be stationed in the 1688 industrial brand station in the near future.
Saint-Gobain Abrasives products are about to enter

After the digitalization of Saint-Gobain brand products, it will provide buyers with a wealth of shopping guide recommendations, as well as support for rapid selection, industry professional display, and rapid positioning of products based on brand and specifications. At the same time, it can also provide large-value payment, financial transactions and other financial services for both parties to meet the needs of customers in different scenarios. In addition, service outlets, service guarantees, service content will be digitized, professional services will be structured and visualized; technical documents and technical solutions will be downloaded; Saint-Gobain products buyers will be more secure!

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